Virtual Assistant – Social Media Manager

Position: Virtual Assistant – Social Media Manager
Location: Remote
Hours: 4 hrs daily, 6 days a week [Part-time initially. Ideally to take it full time if it makes sense for both of us].

Compensation & Perks:
– $5 usd/hour. Payment weekly ($120 usd weekly).
– 13th Month Bonus if we decide to keep working together.
– Access to several educational platforms to keep investing in you and help you develop new skills (Such as: Blinkist, Masterclass, The RoadMap Course, Reels Masters Course, etc).
– Schedule Flexibility (we can define the best working schedule for both of us during the video call).

Introductory Period: 28 days to see if we are a fit.

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Job Overview
The Virtual Assistant – Social Media Manager will be responsible for managing social media platforms, creating and editing content, ensuring brand cohesion, and tracking analytics to optimize performance.

Ideal Candidate:
If you are someone who loves content creation, video editing, social media and topics such as Entrepreneurship, Digital Products, Daily Motivation, Ambition & Grit, and are very curious about learning about different topics then this role is for you.
Proficiency in English is mandatory.

Responsibilities and Activities:

* Social Media Management
Manage daily postings on social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn). Engage with followers, respond to comments and messages promptly. Ensure timely and consistent posting schedules.

* Content Creation & Copywriting
Write compelling and on-brand copy for social media posts. Develop captions, blog excerpts, and promotional content. Adapt tone and style to fit various platforms.

* Reels & Video Editing
Create and edit video content for Reels and other short and long-form videos. Use video editing software to ensure high-quality output. Optimize videos for each platform.

* Graphic Design
Create simple designs using tools like Canva or Adobe Spark. Ensure all content aligns with the brand’s visual identity and guidelines. Design promotional materials, social media banners, and infographics.

* Brand Cohesion
Ensure all content (posts, stories, videos, designs) is cohesive with the brand’s voice, style, and messaging. Maintain a consistent look and feel across all social media channels.

* Analytics & Reporting
Track and analyze social media metrics (engagement, reach, conversions, etc.). Prepare weekly reports summarizing performance and insights. Use data to optimize future content and strategies.

* Conversion Tracking
Monitor and report on the effectiveness of social media campaigns in driving traffic and conversions. Use tools like Google Analytics, Facebook Insights, and Instagram Insights.

* Trend Monitoring
Stay updated with social media trends, tools, applications, best practices, and strategies. Suggest improvements based on the latest trends and platform updates.

* Collaboration
Work closely with the marketing team to ensure alignment with overall marketing strategies. Participate in regular team meetings and brainstorming sessions.

Expectations:
– Deliver high-quality content consistently.
– Maintain a high level of creativity and attention to detail.
– Show proactivity in suggesting new ideas and improvements.
– Meet deadlines and manage time effectively.
– Provide data-driven insights and actionable recommendations.
– Have fun with the content! Think as if you were part of the community.
– Keep working on improving yourself. Personally and professionally.
– Full honesty and clear communication. This is a two-way bet.

Key Performance Indicators (KPIs) & Metrics:
– Increase in social media engagement (likes, comments, shares).
– Growth in follower count across platforms.
– Improved reach and impressions of posts.
– Higher conversion rates from social media campaigns.
– Timely and consistent posting schedule.
– Quality and cohesiveness of content with the brand.
– Keep Content Creation Efficiency.

Tools & Software (Not mandatory that you know all of them, the idea is to gradually get there as we see fit, but please mention all that you feel comfortable with):
– Social Media Platforms: Instagram, TikTok, Youtube, Facebook, Twitter, LinkedIn.
– Content Creation: Canva, Adobe Spark, or similar
– Video Editing: Adobe Premiere, CapCut, or similar
– Analytics: Google Analytics, Facebook Insights, Instagram Insights, Youtube Insights, etc.

Next steps if you are interested:
1. Send your Portfolio or examples of your previous work.
2. Add a short paragraph of why you are interested in this role and the skills you have that make you the best fit.
3. Add what you are currently doing (if you already have other part-time jobs, still studying, or if you prefer something full time, etc).
4. Tell me something that excites you at the moment (it can be anything you would like to share).
5. If we are a fit, I’ll send you a link to schedule a video call.