Walmart Ads Specialist

In this role you will be responsible for budget and media planning based on brand objectives, business plan/sales targets, and data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on for campaign execution, optimization, daily budget pacing and bidding using Walmart platforms and other third-party tools. The Advertising Specialist works alongside the Advertising Manager and his team to manage and optimize the advertising accounts responsible for. Some specific day to day functions include:

Job Responsibilities:

Manage and optimize advertising campaigns across Walmart’s various ad formats, including Sponsored Products and Sponsored Brands
Creating and sending weekly reports to clients, summarizing ad performance and campaign results
Track and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), and ROAS
Monitoring and optimizing clients’ ad accounts to ensure optimal performance and ROI
Generate regular performance reports and provide insights and recommendations for campaign improvements
Conducting regular account audits to identify areas for improvement and implement changes
Providing strategic recommendations to clients on ad creative, targeting, and budget allocation
Collaborating with the Walmart Connect Ads team to resolve technical issues and improve campaign performance
Staying up-to-date with Walmart Connect Ads platform updates and best practices to enhance client campaigns
Managing client relationships, responding to inquiries, and ensuring customer satisfaction
Collaborate with cross-functional teams to ensure alignment between advertising efforts and overall business goals

Job Requirements and Key Competencies:

2+ years of setting up and managing media campaigns and PPC search campaigns
Ability to translate technical aspects of analysis and metrics into actionable insights for the seller and stakeholders with varying levels of analytic expertise
Must be data driven and have advanced skills in Excel (Vlookup and Pivot tables are a must), data analysis.
Strong understanding of Digital Media and advertising software tools i.e Helium 10, Cobalt, Intentwise or Pacvue
Experience pulling, mining and analyzing performance data and summarizing / communicating findings via reports
Attention to detail; ensures quality and strong attention to detail in campaign setup and management
Teamwork/collaboration: Someone who is a team player and can work collaboratively with counterparts internally and externally
Entrepreneurial spirit: Someone who demonstrates ownership of their goals and responsibilities and treats the business like their own
Innovation, grit and agility: eCommerce is a daily business. We are looking for someone who treats things with a sense of urgency and brings creative ideas to the table
Willing to work full-time and in night shifts
Experience in digital media and advertising software tools (Helium Pacvue, etc.) will be an advantage