Web Designer

What are we looking for:

The Web Designer & Developer is responsible for designing, coding, and optimizing all landing pages, lead generators, and product listings on our Magento e-commerce websites. They must have a keen attention to detail and excellent organization skills. The Web Designer & Developer will also be responsible for designing and creating HubSpot Call to Action banners/pop-ups,
creating lead generation forms, and conducting A/B tests for optimizing lead generation.

The Web Designer & Developer should be excellent at using UI/UX design and wireframing programs, building and optimizing web pages, and proactively using tools such as PageSpeed Insights and Ahrefs to identify pages that need optimizing. Must have experience in HTML and CSS; Experience with Javascript and/or jQuery preferred. Must have proven experience with HubSpot, Magento, and WordPress. Experienced with using brand guides to create world-class landing pages, product listings and websites. The ideal candidate is always learning and trying new methods of creating engaging customer experiences on the web. Must be able to code without using AI or design tools. Must seek the accomplishment of achieving a job well done and on time.

This is a remote position requiring work hours to match the Eastern US business day (New York City).

Responsibilities
Designs and creates landing pages with the purpose of lead generation or sales conversion, and performs A/B testing to optimize conversion rate
Incorporates and implements SEO best practices and optimizes for pagespeed
Creates product listings in Magento and optimizes for conversion rate
Designs and creates HubSpot Call to Action (CTA) banners, HubSpot pop-up forms, lead generation forms
Incorporates CTAs and lead generators into blogs, pillar pages, landing pages, etc. Optimizes existing CTAs and pop-ups for conversion
Ensures UI/UX and brand consistency
Ensures all pages are mobile-responsive by testing and implementing mobile-responsive CSS rules
Formats content using SEO best practices, including text, data tables, and more
Assists with content updates on various websites and projects
Tracks KPIs and reports on achievements and priorities on a monthly basis
Learns about the industry and our customers
Acts as a team player and works to achieve our common goals
Core Competencies
Maintaining 90% or better pagespeed for desktop and 75% or better for mobile
Always achieving an A grade on page optimization
Always meeting deadlines