***** PLEASE INCLUDE YOUR RESUME IN ORDER TO BE CONSIDERED FOR THIS ROLE *****
Hello,
I am the owner of a small but growing custom-made jewelry business in New York, as well as cofounder of a nutrition coaching business run by my wife. I also do some part time work for a family business (retail jewelry) in the marketing department.
I’m looking for someone who can oversee and expand my web presence & assist with marketing operations. Flexible hours, with lots of web dev in the beginning and transitioning gradually into more of a webmaster role.
There may be some interaction with my VA who handles bookkeeping and admin / office work, bulk for the most part you’d be reporting to and communicating directly with me (owner / manager).
The role includes three main categories, listed below.
WEBSITE MAINTENANCE & DEVELOPMENT
A. JEWELRY WEBSITE (SHOPIFY):
– speeding up website on desktop and mobile
– Improve organic SEO to garner more leads
– strengthen calls to action and improve click rates
– Make site more mobile friendly and enable easiest checkout
– make changes to CSS and things like size of photos, scrolling galleries, featured items, etc.
– we have a few pages set up in iFrames (sloppy, I know!) that need to be fully integrated into the website as regular pages
– I’d like to create listings that can be edited on my website so customers can build their own jewelry (some of my vendors offer this technology, it just needs to be integrated (stuller is an example of such a website.)
– mimic features from websites like and
B. NUTRITION COACHING WEBSITE (WIX):
– speeding up website
– Improve organic SEO
– Web dev to integrate features like appointments, video sessions, and online payments.
– Integration with software and websites we use, mainly &
– improving aesthetics of website and making it more mobile friendly.
– mimic attractive features from websites like
SYSTEMS & WEB INTEGRATIONS:
– Assisting with email marketing using . We use lots of drip marketing and favor automation. An example of an area we’d like to automate is whenever a customer is created (by making a new invoice or adding a client) on our bookkeeping or client management software (Wave Apps or ), we’d like that customer info to be pulled into our (Mailchimp) email marketing system, and to have the customer funneled directly into the drip marketing automation. If this sounds like a fun project, then read on!
– Assisting in integrating various connections between different systems we use via API connections, webhooks, etc. mainly for jewelry product feeds
– figuring out why our connection between chase bank and wave apps (accounting software) keeps disconnecting (every few weeks we need to reconnect a few times till it sticks)
– helping create systems to solve workflow problems we face in the course of our business.
–>EXAMPLE: a big bottleneck we have in our jewelry business is keeping track of the status of pending custom jobs & repairs. this entails making sure jobs are entered into the pipeline, tracked, and accounted for accurately, and most importantly are completed early or on time at the very least. One of our problems is that sometimes repairs get delayed due to delayed follow ups with vendors and something like waiting 3 weeks for a factory only part can be delayed because we forgot to make sure the vendor ordered the part on time.
SEO & MARKETING:
– Improve organic SEO on our websites
– manage google adwords campaigns for our customers’ business.
– creating short, sweet, and CLICKWORTHY email campaigns. Our open rate on automations hovers somewhere between 40-50% on average. clickrate is between 2-4%
The nature of the job is that the small goals are contently being updated, but the main categories will essentially stay the same.
TLDR: Please make our websites look great, work fast, and produce sales. Create and maintain high efficiency systems for business operations.
In general, I don’t need instant answers on inquires but I do require that tasks be handled promptly and without repeated requests from my end. I will be setting you up with a personal email address on our domain for a more professional presentation.
*** we are still trying to figure out the best way to make phone calls to and from vendors. If you have a soution such as a VPN-masked VOiP phone access, that is a BIG plus.***
Looking forward to a long-term and mutually satisfying working relationship with you!
***** PLEASE INCLUDE YOUR RESUME IN ORDER TO BE CONSIDERED FOR THIS ROLE *****
– Ben
P.S. we absolutely LOVE what we do, and like to work with people who love using their skills just as much as we do 🙂
APPLY FOR THIS JOB:
Company: Multiply Advisors
Name: Ben Yehoshua
Email: