Website and social media manager

We are seeking a talented Website and Social Media Manager to join our dynamic marketing team. In this role, you will be responsible for managing our company’s website and social media profiles to enhance brand visibility, engage audiences, and drive conversions. You should have a solid understanding of web design principles, social media platforms, content management systems, and digital marketing strategies.

Responsibilities:

Website Management:

Update and maintain company website content using content management systems (CMS) such as WordPress and shopify
Ensure website functionality and performance; troubleshoot issues as needed.
Collaborate with web developers and designers to improve website design, usability, and overall performance.
Monitor and analyze website traffic and performance to optimize user experience and SEO.

Social Media Management:

Develop and implement social media strategies to increase brand awareness and engagement.
Manage and create content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
Monitor social media channels for industry trends and audience preferences.
Engage with followers, respond to queries in a timely manner, and manage online customer reviews.
Analyze social media insights to guide future strategies and campaigns.

Content Creation:

Create engaging and relevant content for website pages, blogs, articles, and social media posts.
Ensure content aligns with brand voice, style, and messaging.
Collaborate with marketing and design teams to develop multimedia content (videos, infographics, etc.) for online platforms.

Digital Marketing Support:

Coordinate online marketing campaigns through email marketing, PPC, SEO, etc., to drive traffic to the website and social media channels.
Monitor and report on the performance of digital marketing efforts.

Requirements:

Proven work experience as a Website and Social Media Manager or similar role.
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
Experience with SEO and web traffic metrics.
Proficiency in content management systems (e.g., WordPress, Joomla).
Excellent understanding of social media platforms and their respective audiences.
Strong written and verbal communication skills.
Creative thinker with analytical abilities.
Degree in Marketing, Communications, Web Design, or relevant field preferred.