Website Development and SEO for our Real Estate Website

Hello, we are looking for someone to help us revamp our website to make it the best in our local market for real estate.

Job Description:

Website Revamp: Collaborate with the marketing team to assess the current state of our website and identify areas for improvement. Develop a comprehensive plan to revamp the website, focusing on enhancing user experience, modernizing design elements, and optimizing for mobile responsiveness.
Website Development: Utilize your expertise in web development tools and platforms (e.g., WordPress, Wix, Squarespace) to execute the website revamp plan effectively. Implement necessary changes, updates, and enhancements to align with our brand identity and business objectives.
SEO Optimization: Conduct in-depth keyword research and analysis to identify relevant keywords and phrases for our industry and target audience. Develop and execute an SEO strategy to improve our website’s visibility and ranking on search engine results pages (SERPs), with a focus on Google.
Content Optimization: Work closely with the content team to optimize website content, including landing pages, blog posts, and product/service descriptions, for SEO purposes. Implement best practices for on-page and off-page SEO to increase organic traffic and engagement.
Technical SEO: Identify and address technical issues that may impact website performance and SEO, such as page speed optimization, crawlability, and site structure. Implement technical SEO improvements to ensure optimal indexing and ranking by search engines.
Analytics and Reporting: Monitor website performance metrics, including traffic, engagement, and conversion rates, using tools such as Google Analytics and Google Search Console. Provide regular reports and insights to stakeholders on the effectiveness of SEO efforts and website revamp initiatives.
Stay Updated: Keep abreast of industry trends, algorithm updates, and best practices in website development and SEO. Continuously seek opportunities for improvement and innovation to enhance our online presence and competitiveness.

Preferred Requirements:

Proven experience in website development, redesign, and optimization, with a strong portfolio showcasing past projects.
Solid understanding of SEO principles, techniques, and best practices, with a track record of improving website ranking and organic traffic.
Proficiency in web development tools and platforms, including but not limited to WordPress, Wix, Squarespace, HTML, CSS, and JavaScript.
Familiarity with SEO tools and software such as SEMrush, Moz, Ahrefs, and Google Analytics.
Excellent analytical skills and attention to detail, with the ability to interpret data and insights to drive informed decision-making.
Strong communication and collaboration skills, with the ability to work effectively within a multidisciplinary team.
Creative thinking and problem-solving abilities, with a passion for staying updated on the latest trends and developments in web development and SEO.

Preferred Qualifications:

Bachelor’s degree in Computer Science, Marketing, or a related field.
Relevant certifications in web development, SEO, or digital marketing.
Experience with e-commerce platforms and SEO optimization for online retail.
Knowledge of additional programming languages and frameworks (e.g., PHP, Python, React).
Experience with A/B testing and conversion rate optimization (CRO) techniques.
Schedule: Part-time position, flexible hours, approximately [number of hours] per week.