Word press Split Test Specialist

We are a health and wellness company with two branches of our business. We’re looking for a WordPress Sales Page Specialist to join our team, someone passionate about understanding market demographics and optimizing sales pages for maximum conversion.

Role Overview:
The WordPress Sales Page Specialist will play a crucial role in researching market demographics and executing split tests on key pages to enhance conversion rates. This individual will be responsible for analyzing webpage performance, proposing split test ideas, and implementing changes in WordPress to drive better conversion outcomes. The ideal candidate is a blend of creative and analytical, with a deep understanding of WordPress and conversion rate optimization (CRO) strategies.

Position will start as a trial basis with one page to split test. If this goes well, then what we are looking for is for someone to join our team. There are about 4-6 pages we will split test on a monthly basis and the job will involve tweaking each of the “lesser” pages each month and reporting back in a timely fashion on the analytics.

Key Responsibilities:

Research and Analysis:
Conduct thorough research to understand market demographics and customer behavior.
Analyze current sales pages to identify areas for improvement and optimization.

Split Testing:
Design and implement split tests (A/B testing) on key sales pages to improve conversion rates.
Monitor and analyze the performance of split tests, drawing actionable insights from data.

Conversion Optimization:
Propose innovative ideas for split tests based on data-driven analysis.
Develop strategies to enhance the user experience and conversion paths on sales pages.

WordPress Management:
Facilitate the technical implementation of split tests and optimizations within WordPress.
Ensure all sales pages are visually appealing, functionally seamless, and aligned with our brand.

Collaboration and Reporting:
Work closely with the marketing and design teams to ensure cohesive branding and messaging across sales pages.
Provide regular reports on split test results, insights, and recommendations for further optimization.

Qualifications:

Proven experience in WordPress website development and management.
Strong background in conversion rate optimization (CRO) and A/B testing.
Use of Zapier. We use this for a wide variety of our projects and need a key player here.

To apply please send examples of your work!