WordPress Administrator and Graphic Designer & Digital Marketing Competency

Job Summary:
We are seeking an elite WordPress Administrator and Graphic Designer who excels in orchestrating digital marketing strategies, creating beautiful landing pages, and supporting customer capture. The ideal candidate will have extensive experience with WordPress and React web applications, including custom API integration, REST API, and WooCommerce. This role demands a high level of expertise in graphic design, digital marketing, and web development to enhance user experience and drive engagement.

Key Responsibilities:

1. WordPress Administration and Development:

Manage and maintain WordPress websites, ensuring optimal performance, security, and functionality.
Develop and customize WordPress themes and plugins to meet specific business requirements.
Integrate custom WordPress APIs and REST APIs to enhance website capabilities and connectivity with external systems.
Implement and manage WooCommerce for e-commerce solutions, optimizing for performance and user experience.
2. Graphic Design:

Design visually appealing and high-converting landing pages, ensuring alignment with brand guidelines and marketing objectives.
Create and edit graphics, images, and multimedia content for use on websites and social media platforms using tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Collaborate with marketing and content teams to produce compelling visual content for campaigns, promotions, and product launches.
3. Digital Marketing Support:

Collaborate with the digital marketing team to develop and execute integrated marketing campaigns that leverage SEO, social media, email marketing, and paid advertising.
Optimize website content and landing pages for SEO to improve search engine rankings and organic traffic.
Monitor and analyze website and campaign performance using tools like Google Analytics, providing insights and recommendations for continuous improvement.
4. Customer Capture and Experience:

Design and implement strategies for capturing and nurturing leads through effective use of landing pages, forms, and marketing automation tools.
Enhance user experience (UX) and user interface (UI) design across websites and web applications to improve engagement and conversion rates.
Ensure seamless user journeys and interactions on both WordPress and React-based applications.
Qualifications:

Bachelor’s degree in Web Development, Graphic Design, Digital Marketing, or a related field.
Proven experience as a WordPress Administrator and Graphic Designer, with a robust portfolio showcasing web design and development projects.
Proficiency in front-end technologies including HTML5, CSS3, JavaScript, and React.
Expertise in WordPress theme and plugin development, customization, and maintenance.
Strong experience with custom WordPress API integration, REST API, and WooCommerce.
Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design tools.
Solid understanding of SEO best practices and tools like Google Analytics and Google Search Console.
Experience with marketing automation platforms (e.g., HubSpot, Mailchimp) and CRM systems.
Excellent problem-solving skills and attention to detail.
Strong communication and collaboration skills, with the ability to work effectively in a team environment.
Ability to manage multiple projects and deadlines efficiently.
Preferred Qualifications:

Experience with responsive and mobile-first web design principles.
Knowledge of UX/UI design principles and best practices.
Familiarity with other web development frameworks and CMS platforms.
Experience in A/B testing and conversion rate optimization.
Key Performance Indicators (KPIs):

Website performance metrics (load time, uptime, security).
Search engine rankings and organic traffic growth.
Engagement and conversion rates on landing pages.
Success of digital marketing campaigns (reach, engagement, ROI).
User satisfaction and feedback on web experiences.

Note: This job description is subject to adjustments and modifications as per the evolving needs and priorities of the organization.