WordPress SEO & Web Specialist

Role Overview: We’re in search of a versatile individual to fill the role of WordPress SEO & Web Specialist. In this hybrid position, you’ll be at the forefront of optimizing our WordPress-based websites for search engines while also crafting engaging user experiences. This role requires a blend of SEO expertise, WordPress proficiency, and creative web design skills to drive organic traffic and elevate our online presence. You’ll collaborate closely with various teams to ensure our WordPress sites are optimized for performance, user engagement, and conversion.

Key Responsibilities:
1. Perform in-depth keyword research to identify relevant terms and phrases for optimizing WordPress content and pages.
2. Utilize WordPress themes and page builders to design visually stunning and user-friendly website layouts and interfaces.
3. Develop custom WordPress themes and templates as needed, ensuring responsiveness and cross-browser compatibility.
4. Implement on-page SEO strategies within WordPress, including optimizing meta titles, descriptions, headers, and internal linking structures.
5. Configure and optimize WordPress plugins such as Yoast SEO, Rank Math, or All in One SEO to enhance website SEO performance.
6. Execute off-page SEO tactics within WordPress, such as managing internal linking structures, optimizing media files, and monitoring site speed.
7. Collaborate with content creators and marketing teams to ensure WordPress content aligns with SEO best practices and business objectives.
8. Monitor website performance using WordPress analytics tools and third-party plugins, providing regular reports on key SEO metrics and insights.
9. Conduct WordPress site audits to identify technical SEO issues and opportunities for improvement, working closely with developers to implement solutions.
10. Stay informed about WordPress updates, SEO trends, and web design best practices to continuously optimize website performance and user experience.

Qualifications:
1. Proven experience in WordPress development, with strong proficiency in building and customizing WordPress themes and plugins.
2. Demonstrated expertise in WordPress SEO, including keyword research, on-page optimization, and technical SEO within the WordPress environment.
3. Skilled in using WordPress page builders and design tools such as Elementor, Divi, or WPBakery to create visually appealing website layouts.
4. Familiarity with WordPress SEO plugins such as Yoast SEO, Rank Math, or All in One SEO, and ability to configure and optimize them for maximum impact.
5. Solid understanding of HTML, CSS, JavaScript, and PHP, with the ability to troubleshoot and customize WordPress code as needed.
6. Strong analytical skills and proficiency in using WordPress analytics tools and SEO software to track and analyze website performance.
7. Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
8. Bachelor’s degree in Web Design, Computer Science, Marketing, or related field preferred.

Note: This position offers a unique opportunity to leverage WordPress expertise alongside SEO skills to drive organic traffic and enhance user experiences on our WordPress-based websites. If you’re passionate about WordPress, SEO, and web design, and you’re eager to make an impact in a dynamic environment, we encourage you to apply.