WordPress & Shopify E-Commerce Analyst – nif Digital Team

Introduction:

Hello, we are seeking an E-Commerce Analyst for our digital team. This will be a collaborative part-time role with the opportunity to work full-time in the long term. We have team members that have experience working with global talent as well. Please include your full name and “nif Digital Team” at the end of your application. Ex. “John Smith – nif Digital Team”.

Job Description:

We are looking for a talented E-Commerce Analyst with expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for e-commerce platforms. As an E-Commerce Analyst, you will play a crucial role in maximizing our online visibility, driving organic traffic, and optimizing our digital advertising campaigns. You should have a deep understanding of SEO and SEM best practices, as well as hands-on experience with e-commerce platforms.

Responsibilities:

– Conduct keyword research and competitive analysis to identify opportunities for SEO and SEM optimization
– Support the implementation of SEO strategies to improve organic rankings and drive targeted traffic
– Optimize on-page elements, including meta tags, headings, and content, for improved search visibility
– Perform technical SEO audits and provide recommendations for website enhancements
– Monitor and analyze website performance using analytics tools, such as Google Analytics
– Generate regular reports on SEO and SEM performance, providing insights and recommendations
– Work with cross-functional teams to enhance user experience and conversion rate optimization (CRO)

Requirements:

– Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience)
– Proven experience as an E-Commerce Analyst, specializing in SEO and SEM
– Strong understanding of search engine algorithms, ranking factors, and SEO best practices
– Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, and keyword research tools
– Experience managing and optimizing paid search campaigns on platforms like Google Ads
– Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and their SEO capabilities
– Excellent analytical and problem-solving skills
– Strong attention to detail and ability to meet deadlines