WRITER

Job Brief
Copywriter required for start up company based in the UK.

Responsibilities
As a digital copywriter, you’ll need to:
liaise with the client regularly, either by phone, email or face-to-face
carry out project scoping and create a clear brief, in order to ensure you understand what the client wants
tailor the content and style of individual writing assignments to either persuade or inform
understand your target audience
identify key messages
work with creative teams to ensure that the visual elements of the webpage complement the words
identify fresh and interesting angles for your articles
write for webpages, blogs and potentially for social media, e-books, slogans, and video script
edit your own and others’ writing
provide other digital content, such as images and video, if required
input your content to the client’s content management software (CMS), if required
work with your team to review the impact of your work
assist with business pitches to win new clients or projects.
Skills
You will need to have:
strong listening skills, so that you can understand what the client wants and effectively develop a project brief
excellent writing ability, including the ability to write in different styles and to other people’s direction
good research and analytical skills to gain an accurate understanding of the subject in question
the organisational ability to manage multiple projects, often to tight deadlines
a creative approach, both in coming up with ideas for new projects and for getting a message across innovatively
the ability to work independently and flexibly
good attention to detail, including the ability to proofread your own and others’ work
strong interpersonal skills as you’ll be working with a range of clients as well as creative and marketing team members
an understanding of digital marketing and search engine optimisation (SEO)
specific IT skills, such as an understanding of HTML or WordPress.