YouTube Content Manager

Overview:

Discovery Resort Marketing is looking for a talented and strategic YouTube Content Manager to oversee our YouTube channel’s content strategy and execution. This role is key to repurposing existing static and motion content while also creating and executing a dynamic 30-day creative calendar. The ideal candidate will have a knack for storytelling, a keen eye for visual content, and a strategic mindset to increase engagement and audience reach.

Key Responsibilities:

Develop and implement a 30-day creative calendar for our YouTube channel, ensuring a steady stream of engaging and relevant content.
Curate and adapt existing static and motion content to create compelling and brand-aligned videos for our YouTube audience.
Analyze performance data to understand viewer preferences and trends, using insights to optimize future content strategies.
Stay updated on YouTube best practices, trends in travel and direct response video content, and digital marketing strategies to keep our channel fresh and competitive.
Work closely with the marketing team to align YouTube content with broader marketing campaigns and objectives.
Manage the scheduling and publishing of YouTube content, ensuring consistent and timely uploads.
Monitor and report on channel performance, providing insights and recommendations to enhance viewer engagement and subscriber growth.
Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Proven experience in content management, preferably with a focus on YouTube or similar digital platforms.
Strong skills in video editing and content curation, with an ability to repurpose existing content creatively.
Excellent understanding of YouTube analytics, SEO, and content optimization.
Creative and strategic thinker with the ability to generate innovative content ideas.
Strong organizational and project management skills, capable of managing multiple timelines and deadlines.
Excellent communication and collaboration abilities, comfortable working in a remote team environment.

Interested candidates should submit a resume, a cover letter highlighting their experience in YouTube content management, and a portfolio showcasing their video editing and content curation skills.

This job description for the “YouTube Content Manager” position is designed to attract candidates who are adept at both the creative and strategic aspects of managing a YouTube channel, emphasizing the importance of a proactive approach to content planning and audience engagement.