YouTube Manager

Job Title: YouTube Manager
Company: Independent Record Label
About Us:
We are a dynamic and rapidly growing record label specializing in electronic dance music. Our mission is to empower talented musicians and help them achieve their full potential in the music industry.

Job Responsibilities:
A YouTube Manager at a music label is responsible for overseeing the label’s presence and content on YouTube. This role involves managing the label’s YouTube channel, promoting music videos, and engaging with the audience. Here are the updated job position requirements:

1. YouTube Expertise: In-depth knowledge of YouTube’s platform, including its algorithms, analytics, best practices, and policies.
2. Content Strategy: Ability to develop and implement a content strategy that aligns with the music label’s branding and goals, including release schedules, premieres, and promotional content.
3. SEO and Metadata Optimization: Proficiency in optimizing video titles, descriptions, tags, and thumbnails, subtitles translations, to improve discoverability and search rankings.
4. Copyright and Licensing: Knowledge of YouTube’s copyright policies, music licensing, and content ownership issues to ensure compliance and protect the label’s rights.
5. Audience Engagement: The capability to foster a strong community on the YouTube channel, interact with viewers, and respond to comments and feedback.
6. Data Analysis: Skill in using YouTube analytics to track video performance, user engagement, and audience demographics, and the ability to make data-driven decisions.
7. Social Media Integration: Integrating YouTube content with other social media platforms to maximize cross-promotion and engagement.
8. Marketing and Promotion: Collaborating with the marketing team to promote music videos effectively through YouTube, including video premieres and ad campaigns.
9. Content Management: Managing the upload and scheduling of long and short-form videos, ensuring consistency and quality across all uploads.
10. Playlist Creation: Creating and curating playlists to enhance user experience and promote music label content.
11. Cards and End Screens: Proficiency in adding interactive cards and end screens to engage viewers and promote related content.
12. Thumbnail Design: Creating and selecting appealing video thumbnails to increase click-through rates.
13. Comment Management: Pinning comments to promote important content and actively replying to viewer comments.
14. Trending Topics: Proactively searching for trending topics and trends on YouTube to capitalize on viral content opportunities.
15. Descriptions and Tags: Writing engaging video descriptions and selecting relevant tags to improve discoverability.
16. Cross-Platform Promotion: Creating and managing content on other social media platforms like Facebook, Instagram, and Pinterest to promote YouTube videos and engage with a broader audience.
17. Strong Communication Skills: The ability to liaise with artists, content creators, and the label’s team, as well as negotiating with third parties for collaborations and partnerships.
18. Creative Thinking: Thinking creatively to develop engaging and innovative video concepts and promotions.
19. Time Management: Efficiently managing multiple video projects and meeting deadlines for video releases and promotional activities.
20. Passion for Music and Video: A genuine passion for music and video content, and a desire to create a compelling and enjoyable experience for viewers.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in Youtube Channels management and design creation.
• Proficiency in Youtube Channel management tools and analytics platforms.
• Exceptional written and verbal communication skills, album designs etc.
• Creative mindset and the ability to think outside the box.
• A passion for music and a deep understanding of various music genres.

Benefits:
• Competitive salary.
• Opportunity to work in the exciting music industry.
• Creative and collaborative work environment
How to Apply:
Interested candidates are invited to submit their resume, portfolio (if available), and a cover letter explaining their interest in the position and relevant qualifications. 
We thank all applicants for their interest in this position; however, only those selected for an interview will be contacted.