YouTube Manager

About Viral Vault Studios:

Viral Vault Studios is a digital content creating company focusing on producing educational and entertaining videos for YouTube. The company’s purpose is to make online learning fun!

About the YouTube Manager role:

We are looking for a visionary, passionate and diligent YouTube Manager, to take ownership of growing the reach and impact of our online video content for those eager to learn around the world. Working at Viral Vault Studios won’t be easy, but it will challenge and excite you with lots of responsibilities, plenty of fun, and give you the opportunity to impact the lives of those individuals who are looking for guidance and education.

What does this look like day-to-day?

Daily tasks of the YouTube Manager will include setting the upload schedules for our YouTube channels, handling video uploads and setting of video metadata. As well as this, the YouTube Manager will set up new channels and maintain existing channels. The YouTube Manager will also analyze the analytics coming out of the channels to monitor channel/video performance. There will also be some research and experimentation required as you look into how best we can increase reach, engagement and revenue on our channels.

You will also regularly hold calls with Video Editors, Voice Actors, Script writers in order to guide the production process and improve the quality of the digital content we produce.

RESPONSIBILITIES:

1. Refine and implement scheduling and uploading processes to maximize growth of our channels, their reach and their impact

Main Activities:
– Developing the processes that we have in place for scheduling the upload of content
– Setting the annual/ monthly schedules for videos across all of our channels
– Communicating with Video Editors and Voice Actors to know what content is ready to share on YouTube
– Coordinating uploads of new videos and promotional videos with the marketing team
– Creating video metadata (titles, tags, thumbnails) and playlists
– Working with the adaptation team to get metadata translated into other languages
– Uploading video metadata and publishing videos to YouTube!

2. Optimize existing YouTube channels and strategically develop and roll out new channels

Main Activities:
– Optimize existing channels by keeping written information (e.g. channel descriptions) and visuals (e.g. channel icons and banners) up-to-date and adjusting for SEO and ‘stickiness’
– Strategizing with Adaptation and Marketing teams about which channels to launch and when, and implementing launch plans
– Setting up new channels for new content (by show and by language)
– Regularly checking channel analytics and communicating highlights with the rest of the digital team

3. Research and experiment to maximize reach (unique viewers) and engagement (watch time)

Main Activities:
– Monitor and analyze YouTube Studio analytics daily and identify trends over time
– Read articles and watch videos about how YouTube’s algorithm works and what kind of content, metadata and scheduling works best on the platform
– Run experiments based on theories developed by yourself and your team, and share results/ learnings/ strategic updates with broader Viral Vault team
– Integrate lessons learned into daily practice and update the YouTube playbook
– Update the rest of the digital team on trends and findings

Requirements:
– Minimum 7 Years of Virtual Assistant experience
– Minimum 3 Years of YouTube Manager experience
– Please include the work “Viral” in your response so I know you read this far