YouTube Manager & Strategist

Position Overview:
We are seeking a highly motivated and experienced YouTube Manager to join our creative team. In this role, you will take charge of managing and optimizing our YouTube channel, ensuring that it aligns with our brand image and engages our target audience effectively. As the YouTube Manager, you will play a key role in enhancing our online presence, driving traffic, and maximizing audience engagement on the platform.
Responsibilities:
1. Channel Management:
– Develop and implement a strategic plan to grow our YouTube channel.
– Regularly update and maintain our YouTube channel, including uploading videos, creating playlists, and organizing content for easy navigation and discovery.
– Collaborate with internal teams, including creative and marketing, to identify and prioritize content creation needs for the YouTube channel.
– Conduct audience research and competitor analysis to stay updated on the latest trends, engagement strategies, and platform features.
2. Content Optimization:
– Optimize video titles, descriptions, tags, and keywords to enhance searchability and increase visibility on the YouTube platform.
– Create compelling thumbnails that capture attention and encourage click-through rates.
– Implement best practices for video formatting, editing, and publishing, ensuring high-quality, polished content.
– Monitor and analyze video performance metrics (views, watch time, engagement, etc.), providing recommendations for improvement and growth.
3. Audience Engagement and Community Management:
– Foster engagement with our YouTube community by responding to comments, messages, and feedback promptly and professionally.
– Encourage user-generated content, collaborations, and interaction to cultivate a vibrant and engaged community.
– Stay up-to-date on emerging YouTube trends and features to leverage new opportunities for audience growth and engagement.
– Regularly monitor YouTube analytics, audience demographics, and viewer behavior to identify areas for improvement and content optimization.
4. Collaboration and Partnerships:
– Identify and collaborate with relevant influencers, creators, and other YouTube channels for cross-promotion opportunities to expand our reach and audience engagement.
– Liaise with internal stakeholders and external partners to negotiate, execute, and manage branded collaborations and sponsorships on the YouTube channel.
– Stay informed about industry events, conferences, and networking opportunities to initiate meaningful partnerships and expand our network within the YouTube community.
Qualifications:
– Proven experience managing YouTube channels, preferably in a similar role.
– Demonstrated understanding of YouTube platform metrics, analytics, and user behavior.
– Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and comfortable working with various digital media formats.
– Strong knowledge of YouTube best practices, content optimization techniques, and SEO strategies.
– Excellent communication and interpersonal skills to effectively engage and interact with the YouTube community.
– Strong analytical and problem-solving skills to evaluate data, identify trends, and make impactful recommendations.
– Ability to adapt to fast-paced industry changes and evolving platform algorithms.
– A creative mindset, a passion for content creation, and a continuous focus on enhancing user experience and engagement.
If you are an enthusiastic YouTube enthusiast and an expert in managing YouTube channels, we would love to hear from you. Please submit your resume, portfolio, and any relevant links to your YouTube channel for consideration.
The bottom line is, we want to grow our YouTube channel!